Something that appeals to the self-interest of your target market Most companies are offering services they deem to be valuable to the consumer. Thinking in terms of your own target audience, what you are offering is ideally suited to their needs and desires, right? This includes the products or services you are offering, the location, […]

S…E…X… Sells – Not necessarily the physical act, but beauty, emotion, feelings Let’s talk about Appeals. This is the overall tenor of your design. It is the sense people get when they encounter your design and makes them want to know more. The rules for Headlines still apply, and don’t forget the Problem and Solution, but the appeal is

The Headline Is the Most Important Piece of Any Ad – Whether In Print or Online You have a limited amount of time to get someone’s attention and either a headline or an image is what you need to think about. If an image can convey the same information as the headlines, to the same