The objective of marketing and advertising to your market is to get your name out there as many times and as many ways as possible. Making people aware of your services is essential to grow and have success. But how do you know if what you’re doing is hitting the target? This might be the […]

In creating a website the goal is to get people to visit it and use the information on the site to their benefit. This can help you get and retain customers, reduce costs and increase ancillary revenues from advertising. The more visitors you have, and the longer they stay on your site, the more valuable

Now that we have covered most of the basics of preparing your ad design, we move on to the places where you can distribute it. Posting it online is increasingly popular, with myriad opportunities everywhere. In fact, there are so many opportunities to inexpensively post your ad that you can drive yourself crazy trying to

Determining your exact target audience is crucial to the success of any marketing plan. Many businesses fail to do this. And, you hear a lot of them say things like, “target everyone”, and that never works. Trying to be all things to all people defeats the whole purpose of marketing, advertising or public relations. Just a

“I Need To Find a Doctor!” We hear this all time from people. They call our offices asking for referrals and advice. We hear it in our personal lives all the time. People have health problems and there is a real challenge to find the right doctor for their specific ailment or need. But why

First of all, let’s take a look at marketing in general, even though marketing healthcare is not the same as any other field. Marketing means identifying the needs, wants and desires of your customers. Marketing any product or service requires you to understand what people want and what their priorities are. It is what marketers