Each page on a website has HTML tags and titles to define what the page is and how to display it. In many cases these are the most important structural elements of your site and each page on your site. The title of your page isn’t necessarily visible within the page content, but it is […]

Anyone who uses the internet knows how to enter a search and how many pages of results come up, but how hard is it, and how do you actually find what you want? There are billions of pages available online, but sometimes finding what you’re looking for is a daunting task. You can try to

The goal of a search engine is to deliver the best results based on your search request. How they do that is by indexing information the “bots” find on literally billions of pages and sites. The algorithms sort through this information. Based on known information they rank the content. This is kind of what people

One of the ways to improve your website search results is to understand backlinks and how site owners can help each other to improve site reputation. Search engines evaluate each website and assign a value they call “site reputation” which is based on a number of factors including content, speed and backlinks. What is a

Online marketing through social media channels like Facebook, LinkedIn, Twitter, etc. means getting people to see your message and click on the ad, or at least read the ad. These platforms restrict how much you can have in text, headlines and offers. So, the majority of the ad will be the image. Most of the

Let’s start the conversation about what it takes to be successful online. Since there is so much to know, we will break it down for you here. There are many books and instruction guides online. Imagine reading several 200-page books about this process and at the end they tell you it could take years to