Every day, patients experience new health concerns—a nagging knee pain, unexplained headaches, or a sudden skin rash. When this happens, how do they find a doctor or practitioner to help them?
They don’t just sit back and hope for a solution. They search.
How Patients Search for Healthcare Providers
🔍 They Google Their Symptoms – The first thing many people do when they experience a health issue is type their symptoms into Google. Searches like “best dermatologist near me,” “shoulder pain relief options,” or “how to stop migraines” happen millions of times per day.
👥 They Ask Friends, Family, & Co-Workers – Many patients trust word-of-mouth recommendations from people they know. If their friend recently had a great experience with a chiropractor or specialist, they’re likely to consider that provider, and seek out more information about them.
📰 They Read Educational Articles In Local Health Magazines – Health publications are a trusted source of reliable information. They read about health issues, treatment options, and recommended doctors in print and digital magazines like Your Health Magazine.
📱 They See Social Media Content from Trusted Sources – As patients engage with health-related topics, they start seeing relevant content in their social media feeds—articles, expert opinions, and healthcare recommendations. They might not even be actively searching anymore, but providers who are featured in trusted health publications and shared on social media stay top of mind.
💡 Your Health Magazine regularly promotes featured providers across platforms like Facebook, Instagram, LinkedIn, Pinterest, TikTok and more—ensuring your name and expertise reach thousands of local engaged readers.
So, the big question is: Are YOU showing up in these places when patients start their search?
If Healthcare Providers Aren’t Visible, Patients May Struggle to Find the Care They Need
Many healthcare providers assume that being great at what they do is enough—that if they offer excellent care, the patients will come. But in reality, if people can’t easily find them, they may delay or miss out on the treatment they need.
Most doctors show up somewhere—but if healthcare providers aren’t consistently visible, people may not realize they have options for care nearby.
Meanwhile, other providers are consistently making themselves visible—so when people search for care, they find those options first.
How to Show Up Where Patients Are Looking
If you want more patient inquiries, more booked appointments, and more brand awareness, you need to be visible where people are searching.
1. Get Featured in a Trusted Health Magazine
Many patients read health magazines, whether in print or online. They look for doctor recommendations, treatment options, and expert insights.
💡 Your Health Magazine is distributed in print by The Washington Post and digitally to thousands of health-conscious readers in Maryland, Virginia, and Washington, D.C.. Getting featured means your name is seen by patients actively looking for healthcare solutions.
2. Improve Your Visibility on Google
People searching for a “pediatric dentist near me” or “best physical therapist in [city]” are ready to book an appointment—but if your website isn’t ranking, they’ll never find you.
🛠 How to Improve This:
✅ Use the right keywords – Ensure your website includes the exact phrases patients search for.
✅ Get backlinks from trusted sites – Google prioritizes doctors featured on reputable websites like YourHealthMagazine.net.
✅ Be listed in online directories – Listings on Google My Business, Yelp, and industry-specific directories further enhance your SEO.
3. Be Active Where Your Patients Are Online
Even if patients don’t immediately book an appointment, they’re absorbing information from social media and online content.
📌 How to Stay Top of Mind:
✅ Share your expertise in articles, blogs, and videos to establish credibility.
✅ Use social media to engage with your local community (Facebook, Instagram, LinkedIn, TikTok).
✅ Get featured in email newsletters that deliver content straight to patients’ inboxes.
💡 No time or limited budget? Let Your Health Magazine do the work for you. In addition to print, we promote providers across the most popular social media platforms and via email newsletters, so you stay in front of potential patients without the hassle of managing everything yourself.
Want to Help More People Find the Care They Need? Let’s Get Started.
If people can’t find trusted healthcare providers when they need them, they may delay or miss out on important treatment.
🔹 Be featured in print & digital magazines that patients already trust.
🔹 Reach even more people in need of healthcare through our email newsletters and social media posts.
🔹 You’re already an expert—now let’s make sure more people know it. We’ll handle the marketing.
🚀 Want your practice featured in Your Health Magazine? Let’s talk!
📞 Call us at 301-805-6805
🌎 Visit YourHealthMagazine.net to learn more.
