Something that appeals to the self-interest of your target market Most companies are offering services they deem to be valuable to the consumer. Thinking in terms of your own target audience, what you are offering is ideally suited to their needs and desires, right? This includes the products or services you are offering, the location, […]
Creating a Call To Action Now, you’ve determined a sexy-greedy-professional-fearful appeal. You’ve designed a headline and perhaps a graphic to grab their attention, and you’re offering something they want. But, you still have to do more – you have to get them to act. You see this many times combined with an offer, to make
S…E…X… Sells – Not necessarily the physical act, but beauty, emotion, feelings Let’s talk about Appeals. This is the overall tenor of your design. It is the sense people get when they encounter your design and makes them want to know more. The rules for Headlines still apply, and don’t forget the Problem and Solution, but the appeal is
The Headline Is the Most Important Piece of Any Ad – Whether In Print or Online You have a limited amount of time to get someone’s attention and either a headline or an image is what you need to think about. If an image can convey the same information as the headlines, to the same
Determining your exact target audience is crucial to the success of any marketing plan. Many businesses fail to do this. And, you hear a lot of them say things like, “target everyone”, and that never works. Trying to be all things to all people defeats the whole purpose of marketing, advertising or public relations. Just a
“I Need To Find a Doctor!” We hear this all time from people. They call our offices asking for referrals and advice. We hear it in our personal lives all the time. People have health problems and there is a real challenge to find the right doctor for their specific ailment or need. But why
First of all, let’s take a look at marketing in general, even though marketing healthcare is not the same as any other field. Marketing means identifying the needs, wants and desires of your customers. Marketing any product or service requires you to understand what people want and what their priorities are. It is what marketers
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