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The 3 Most Important Words in Marketing How you perceive marketing sometimes depends on what you understand about the different media sources available. As the Internet and social media grow, a lot of marketing dollars are spread out over a larger spectrum of opportunities. Especially with COVID, online resources have exploded. Having said that, you

Creating a Call To Action Now, you’ve determined a sexy-greedy-professional-fearful appeal. You’ve designed a headline and perhaps a graphic to grab their attention, and you’re offering something they want. But, you still have to do more – you have to get them to act. You see this many times combined with an offer, to make