More Patients Need to See Your Content—Here’s Why They Aren’t (And How to Fix It)

You spend time crafting valuable, accurate, and informative content to help people find the healthcare they need. But when they Google their symptoms or search for a specialist, your practice is nowhere to be found. Instead, poorly written, generic articles from competitors—or even outdated content—outrank you. How is this possible? More importantly, how do you […]

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CEOs Guide to Content Marketing in Healthcare

Content Marketing in Healthcare: Understanding the Basics Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. For healthcare CEOs, it’s about providing patients and stakeholders with informative materials that address their needs and concerns. A well-implemented CEOs guide to content marketing allows organizations to build

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