In creating a website the goal is to get people to visit it and use the information on the site to their benefit. This can help you get and retain customers, reduce costs and increase ancillary revenues from advertising. The more visitors you have, and the longer they stay on your site, the more valuable […]
Anyone who uses the internet knows how to enter a search and how many pages of results come up, but how hard is it, and how do you actually find what you want? There are billions of pages available online, but sometimes finding what you’re looking for is a daunting task. You can try to
As we covered in the last article, you can see that creating really great content is the best way to improve your appearance on search engines results pages (SERPs). Given that there are millions of people creating content, it is a very competitive environment to come up with material that people are going to find
The goal of a search engine is to deliver the best results based on your search request. How they do that is by indexing information the “bots” find on literally billions of pages and sites. The algorithms sort through this information. Based on known information they rank the content. This is kind of what people
One of the ways to improve your website search results is to understand backlinks and how site owners can help each other to improve site reputation. Search engines evaluate each website and assign a value they call “site reputation” which is based on a number of factors including content, speed and backlinks. What is a
Online marketing through social media channels like Facebook, LinkedIn, Twitter, etc. means getting people to see your message and click on the ad, or at least read the ad. These platforms restrict how much you can have in text, headlines and offers. So, the majority of the ad will be the image. Most of the
You have to have content on your website in order for anyone to take it seriously. Since you’re the expert in your field, think of messages, articles and posts that help people understand your product or service as it relates to them. Going back to the basics, remember, people are interested in… well, their own
Let’s start the conversation about what it takes to be successful online. Since there is so much to know, we will break it down for you here. There are many books and instruction guides online. Imagine reading several 200-page books about this process and at the end they tell you it could take years to
Now that we have covered most of the basics of preparing your ad design, we move on to the places where you can distribute it. Posting it online is increasingly popular, with myriad opportunities everywhere. In fact, there are so many opportunities to inexpensively post your ad that you can drive yourself crazy trying to
The 3 Most Important Words in Marketing How you perceive marketing sometimes depends on what you understand about the different media sources available. As the Internet and social media grow, a lot of marketing dollars are spread out over a larger spectrum of opportunities. Especially with COVID, online resources have exploded. Having said that, you
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