Determining your exact target audience is crucial to the success of any marketing plan. Many businesses fail to do this. And, you hear a lot of them say things like, “target everyone”, and that never works. Trying to be all things to all people defeats the whole purpose of marketing, advertising or public relations. Just a […]

“I Need To Find a Doctor!” We hear this all time from people. They call our offices asking for referrals and advice. We hear it in our personal lives all the time. People have health problems and there is a real challenge to find the right doctor for their specific ailment or need. But why

First of all, let’s take a look at marketing in general, even though marketing healthcare is not the same as any other field. Marketing means identifying the needs, wants and desires of your customers. Marketing any product or service requires you to understand what people want and what their priorities are. It is what marketers