You have to have content on your website in order for anyone to take it seriously. Since you’re the expert in your field, think of messages, articles and posts that help people understand your product or service as it relates to them. Going back to the basics, remember, people are interested in… well, their own […]
Let’s start the conversation about what it takes to be successful online. Since there is so much to know, we will break it down for you here. There are many books and instruction guides online. Imagine reading several 200-page books about this process and at the end they tell you it could take years to
Now that we have covered most of the basics of preparing your ad design, we move on to the places where you can distribute it. Posting it online is increasingly popular, with myriad opportunities everywhere. In fact, there are so many opportunities to inexpensively post your ad that you can drive yourself crazy trying to
The 3 Most Important Words in Marketing How you perceive marketing sometimes depends on what you understand about the different media sources available. As the Internet and social media grow, a lot of marketing dollars are spread out over a larger spectrum of opportunities. Especially with COVID, online resources have exploded. Having said that, you
Something that appeals to the self-interest of your target market Most companies are offering services they deem to be valuable to the consumer. Thinking in terms of your own target audience, what you are offering is ideally suited to their needs and desires, right? This includes the products or services you are offering, the location,
Creating a Call To Action Now, you’ve determined a sexy-greedy-professional-fearful appeal. You’ve designed a headline and perhaps a graphic to grab their attention, and you’re offering something they want. But, you still have to do more – you have to get them to act. You see this many times combined with an offer, to make
S…E…X… Sells – Not necessarily the physical act, but beauty, emotion, feelings Let’s talk about Appeals. This is the overall tenor of your design. It is the sense people get when they encounter your design and makes them want to know more. The rules for Headlines still apply, and don’t forget the Problem and Solution, but the appeal is
The Headline Is the Most Important Piece of Any Ad – Whether In Print or Online You have a limited amount of time to get someone’s attention and either a headline or an image is what you need to think about. If an image can convey the same information as the headlines, to the same
Determining your exact target audience is crucial to the success of any marketing plan. Many businesses fail to do this. And, you hear a lot of them say things like, “target everyone”, and that never works. Trying to be all things to all people defeats the whole purpose of marketing, advertising or public relations. Just a
“I Need To Find a Doctor!” We hear this all time from people. They call our offices asking for referrals and advice. We hear it in our personal lives all the time. People have health problems and there is a real challenge to find the right doctor for their specific ailment or need. But why
Patients can’t choose you if they can’t find you. Let us show you how to boost your visibility and engage your community with our proven healthcare marketing strategies.
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