The goal of a search engine is to deliver the best results based on your search request. How they do that is by indexing information the “bots” find on literally billions of pages and sites. The algorithms sort through this information. Based on known information they rank the content. This is kind of what people […]
One of the ways to improve your website search results is to understand backlinks and how site owners can help each other to improve site reputation. Search engines evaluate each website and assign a value they call “site reputation” which is based on a number of factors including content, speed and backlinks. What is a
Online marketing through social media channels like Facebook, LinkedIn, Twitter, etc. means getting people to see your message and click on the ad, or at least read the ad. These platforms restrict how much you can have in text, headlines and offers. So, the majority of the ad will be the image. Most of the
You have to have content on your website in order for anyone to take it seriously. Since you’re the expert in your field, think of messages, articles and posts that help people understand your product or service as it relates to them. Going back to the basics, remember, people are interested in… well, their own
Let’s start the conversation about what it takes to be successful online. Since there is so much to know, we will break it down for you here. There are many books and instruction guides online. Imagine reading several 200-page books about this process and at the end they tell you it could take years to
Now that we have covered most of the basics of preparing your ad design, we move on to the places where you can distribute it. Posting it online is increasingly popular, with myriad opportunities everywhere. In fact, there are so many opportunities to inexpensively post your ad that you can drive yourself crazy trying to
The 3 Most Important Words in Marketing How you perceive marketing sometimes depends on what you understand about the different media sources available. As the Internet and social media grow, a lot of marketing dollars are spread out over a larger spectrum of opportunities. Especially with COVID, online resources have exploded. Having said that, you
Something that appeals to the self-interest of your target market Most companies are offering services they deem to be valuable to the consumer. Thinking in terms of your own target audience, what you are offering is ideally suited to their needs and desires, right? This includes the products or services you are offering, the location,
Creating a Call To Action Now, you’ve determined a sexy-greedy-professional-fearful appeal. You’ve designed a headline and perhaps a graphic to grab their attention, and you’re offering something they want. But, you still have to do more – you have to get them to act. You see this many times combined with an offer, to make
S…E…X… Sells – Not necessarily the physical act, but beauty, emotion, feelings Let’s talk about Appeals. This is the overall tenor of your design. It is the sense people get when they encounter your design and makes them want to know more. The rules for Headlines still apply, and don’t forget the Problem and Solution, but the appeal is
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